The brand, on the record
ATHLYST is a sports nutrition brand built on three quiet beliefs: that clinical doses should be standard, that lab tests should be public, and that the people who buy supplements deserve to know — to the milligram — what they're putting in their body.
Portrait · Raj Maraiya
Raj Maraiya
Founder
I split my time between Dubai and Mumbai. I lift six days a week. I've been doing it for nine years. I've tried every major brand sold in India, most of the imported ones in the UAE, and a few from Europe and the US — and almost every tub had the same three problems: a proprietary blend that hid the actual doses, a protein content somewhere south of what the label promised when I sent samples to a lab, and a marketing department that worked harder than the formulators.
ATHLYST is the brand I wanted to buy. Every active is on the label, dosed where research uses it. Every batch is tested by a NABL-accredited lab we don't own, and the certificate is yours to read. The protein is what we say it is. The ingredients are sourced from places I can name. The math is published.
We're not the cheapest. We're not trying to be. We're trying to be the brand the people who train seriously buy from once and never have to question. If you're the kind of person who reads the back of the label first — this is for you.
— Raj
Founder, ATHLYST™
Six principles
If a peer-reviewed study used 5g of citrulline to produce a result, the only honest dose to print on a label is 5g. We have never put an active ingredient on the label below the dose research used to produce the effect we're claiming. We won't.
Proprietary blends exist for one reason — to hide how little of an expensive ingredient is in the tub. Every active in every ATHLYST product is on the label, in plain milligrams. Whatever it costs us to source. Whatever it costs us to print.
We test every batch in NABL-accredited third-party labs we don't own. Protein content by Kjeldahl method. Heavy metals. Microbial safety. Every certificate of analysis is yours to read — by batch number, on demand, in your account or by email.
We don't pretend our products are cheap. They're priced for what it costs to source isolate that's actually 90% protein, to test every batch independently, and to put the doses on the label. We won't apologize for the price. But we'll publish the math behind it.
We will not name an ingredient blend with a trademarked acronym to make it sound proprietary. We will not photoshop a model. We will not use a phrase like 'pharmaceutical-grade' unless it has regulatory meaning. Our marketing is the spec sheet.
ATHLYST is for the kind of person who measures their training. Who reads ingredient lists. Who doesn't believe in shortcuts. If you train casually and just want a powder that mixes well, ATHLYST will work for you. If you train seriously and want to know the science behind every gram, this is built for you.